Entertainment fandom is becoming one of the most powerful signals in media, and Sony Pictures is redefining how brands engage audiences beyond the big screen.
Join Sony Pictures, AWS, and LiveRamp for a conversation on how Sony is transforming movie-goer passion into a next-generation commerce media network. For the first time, advertisers can tap into Sony’s expansive audience of entertainment fans and reach them across streaming, retail, and digital experiences — from FAST channels and Prime Video to merchandise and commerce touchpoints.
This session will explore how brands can securely combine their own customer insights with Sony’s premium audience data to discover new customers, deepen engagement, and deliver more relevant experiences at scale.
Agenda:
3:00 PM – 3:20 PM | The Next Blockbuster in Commerce Media: Sony Pictures and the New Frontier of Fan Engagement
3:20 PM – 4:00 PM | Happy Hour on the Patio
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Why Attend:
   • Understand how entertainment fandom is becoming a powerful commerce media signal
   • Learn how Sony is enabling new ways to activate and measure audience engagement
   • Explore how brands can securely combine first-party data with premium entertainment data
   • See how this partnership is closing the loop between content, advertising, and commerce.
Frederick Stanichev is Vice President, Strategic Verticals at LiveRamp, where he leads strategic growth across key verticals such as Auto, Travel & Hospitality and QSR, helping brands harness data collaboration to drive stronger business performance. He also leads LiveRamp’s global measurement sales team, playing a central role in expanding the company’s measurement business and empowering customers to translate data collaboration into measurable outcomes. Before joining LiveRamp, he served as Chief Revenue Officer at Habu, the data clean room software company acquired by LiveRamp in 2024.
Samira Bakhtiar is a dynamic leader in tune with the powerful relationship between digital media and technology. As General Manager of Media & Entertainment, Games, and Sports at Amazon Web Services (AWS), she leads a high-performing, multi-generational team of builders and champions diversity. For close to two decades, her work at AWS and Cisco, where she served as Director of Media Operations, led to strategic alignment and business transformations with some of the world’s largest entertainment companies. She has a proven track record in tech strategy, business development, and sales – focusing on introducing innovation and enhancing operational efficiency in the areas of content production, media supply chain, broadcast distribution, OTT, interactive experiences, and content monetization.
Currently the VP of Ads for Sony Pictures Entertainment, Jason White has spent his career solving complex B2B and B2C problems for the internet’s largest platforms. He is best known for his ability to operationalize innovation—having raised over $60M for startups and executed massive turnarounds for public companies. Jason’s industry footprint is defined by "firsts." At Fox Audience Network, he helped build the industry's first RTB exchange; at CBS, he grew programmatic revenue 10x & advertising for consumer streaming AVOD/SVOD product Paramount+ 5x; at The Arena Group, he integrated GenAI to drive a $150M profit swing, and at LiveRamp, launched the GTM for RampID, launching on thousands of Publishers.
